Every time you list a property, you export a PDF from your MLS. Most agents save it to a folder and move on. This guide shows you how to turn that same PDF into a listing website with lead capture, a QR code, and its own URL, in under a minute.
Why a dedicated listing website beats an MLS link
When you share a Zillow or MLS link, you’re sending buyers somewhere with competing listings, ads, and contact forms that may route to other agents. A dedicated listing website gives the property its own address, like 123mainstreet.boldly.site, with your name, your contact info, and a lead form that goes directly to you.
It also just looks more professional. For sellers evaluating whether to work with you, that’s not a small thing.
What you need before you start
Just the PDF from your MLS. Depending on your platform it might be called a Client Full Report, Client Detail, Client View, or Property Info sheet. Any of those work.
Supported platforms include:
- FlexMLS: Open the listing, go to Print/Export, select Client Full Report, save as PDF
- Matrix (CRMLS and others): Open the listing detail, go to Print, select Client Full Detail, download as PDF
- Paragon: Open the listing, go to Reports, select Client Full, download
If your MLS exports a PDF, Boldly can read it. The Client Full Report is the right file. You do not need the Agent Full Report.
How to turn your MLS PDF into a listing website
Upload the PDF. Go to app.boldlyhq.com/upload and upload your file, or email it to [email protected]. Boldly reads the PDF and pulls out the address, price, beds, baths, square footage, lot size, year built, description, photos, and your agent contact info. No retyping anything.
Review the draft. In a few seconds you’ll have a draft listing site in your dashboard with everything pre-filled. From there you can:
- Edit the property description or use the AI rewriter, which uses your MLS data as context
- Reorder or swap photos
- Choose a template: Modern, Warm, or Dark
- Set your custom URL, which defaults to the street address (e.g.
123mainstreet.boldly.site)
Add your agent profile. Your name, headshot, DRE number, and contact info show up on the listing site.
That’s the MLS PDF to listing website part. Lead capture, QR codes, and open houses all get added on top of this.
Setting up lead capture
Before publishing, make sure lead capture is turned on. Buyers on your listing site can submit their name, email, and phone, request a tour with a specific date and time, and leave you a message.
You get an email notification for each submission. All leads are saved in your Boldly dashboard where you can search, filter, and export them to your CRM.
The tour request form tends to surface the most serious buyers. Someone who picks a date and time is further along than someone who just browsed photos. Learn more about how lead capture works →
Publishing and sharing your QR code
When you’re ready, hit publish. The listing goes live instantly at its custom URL.
You’ll also get a printable QR code that links to the listing page. Good places to use it:
- Yard signs and post riders
- Open house flyers
- Listing presentation packets
- Email campaigns
- Social media
Buyers who scan it land on your listing page with your contact info and lead form, not a portal.
Collecting leads at your open house
Your listing page doubles as a digital open house sign-in sheet. Add your open house dates in the dashboard and two things happen automatically.
Before the event, an RSVP button appears on the listing page. Buyers who plan to attend can register in advance with their name, email, and phone number. Pre-event RSVPs help you gauge interest and give you a contact list before the first visitor walks through the door.
During the event, the button switches to a Sign In form. Pull up the listing page on a tablet at the door and attendees sign in directly on the page. No paper sheets to transcribe later, no clipboard to misplace.
Every RSVP and sign-in is saved to your Boldly dashboard as a lead alongside your other contact form submissions. You get an email notification for each one in real time. After the open house, you have a clean list of everyone who attended or expressed interest, ready to export or follow up with directly.
Learn more about open house sign-in sheets and RSVP forms
What else you can add
Once the listing is live:
Open house schedule. Add dates and times so buyers can see the schedule on the listing page.
3D tour or Matterport. Paste in a Matterport URL and the virtual tour embeds on the page.
Listing flyer PDF. Download a print-ready flyer with the photo, price, key details, your agent info, and the QR code.
Custom domain. Connect your own domain if you want 123mainstreet.yourdomain.com instead of a boldly.site subdomain.
That’s really it
Before Boldly, creating a property website meant hiring someone, copying MLS data into a page builder by hand, or spending an exorbitant amount on IDX software.
Now it takes the same listing PDF you were already exporting and turns it into something useful. Upload it, review the draft, publish. Your listing site is live, collecting leads, and ready for your next open house.
Need a hand with any step? The Boldly Knowledge Base has guides for every part of the process.
